"My dedication will move you!"

My Marketing Plan

Marketing Your Home

Homes are normally not created equal and neither are all REALTORS. What sets us apart is our attention to the highest level of performance for our clients. It's reported that over 80% of all first inquiries regarding real estate use the Internet. Therefore we've placed critical importance on the use of both technology and fundamental applications to insure you the most satisfaction throughout the process.

*Property Flyer: We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
*Multiple Listing Service (MLS): Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
*Other Brokers/Agents: We cooperate with and invite other brokers and agents in the community to tour your home in order to find a buyer.
*Relocation Connections: Prospects for your home also come from relocation services, corporations, executive search firms, and fellow associates who keep track of potential buyers and maintain relationships with former clients.
*The Internet: With approximately 80% of today's consumers utilizing the Internet for real estate information, we employ a robust set of tools and resources to make your home available for preview.

We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.

Step 1: Preparing the Home for Sale

*Property Inspection: Before we list your home, we may inspect and identify improvements that could increase profit on the sale.
*Staging: If requested, a professional decorator may be hired to stage your home so it can be presented in its best possible light.
*Establishing Goals: Markets can fluctuate so it's important to establish your goals so that we can work hard to meet them.
*Listing Price: Establishing a competitive listing price is critical to the success of the sale. We use the most advanced CMA tools to derive the right price.
*Relocation: Prospects for your home also come from relocation services, corporations, executive search firms and fellow associates who keep track of potential buyers and maintain relationships with former clients.

Step 2: Promoting the Property

*Digital photography: Once your home is ready to list, we will have professional quality digital photos taken.
*Virtual tour: Once your home is ready to list, we will do a virtual tour of your home to give a true and realistic view of your home in order to get the serious buyers interested.(Only if requested)
*Property brochures: We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
*Flyers of your home: Will be designed and distributed at showings, open houses, public venues, and though direct mail and e-mail.
*We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess or marketing strategy.
*The Internet: Your home will be advertised on the following websites to name a few:
www.darlenesgwinnetthomes.com
www.exitrealtychampionsga.com
www.craigslist.com
www.exitrealty.com
www.realtown.com

Step 3: Technology Tools

*The Internet Data Exchange (IDX) is an electronic display of homes for sale listed in the MLS. Your home will appear in this Exchange.
*First Multiple Listing Service (FMLS): Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
* Georgia Multiple Listing Service (GAMLS) is used the same way as FMLS.
*My Website features an entire feed of listings for all viewers who come to this site to search for homes.
*E-mail Updates: My website also features an automated MLS search for clients who are seeking properties. They can initiate their search on my site and receive e-mails daily with listings that meet their criteria. Your home will be featured in that service.

Step 4: Showing Your Home

*Broker/Agent: We will invite all local brokers and agents to view your home.
*Public Open House: We will hold a public open house and present your home to the general public.

Step 5: Expectations

*All calls and e-mail inquiries regarding your home are followed up immediately.
*Access to your property will be secured by us through secure lock boxes and no one will gain admittance to your property without our permission.

Don’t hesitate any longer!

Call me to Schedule your appointment!